BESPIRITED – Business Adventure Game

Are you looking for a new challenge for the fall semester? Let your adventure begin!

Step into the shoes of a fresh graduate starting career at Diageo! Discover our virtual offices, learn more about the challenges of each department while solving interesting business-related tasks.

Rounds of the competition

Qualification: a virtual business adventure game

Have you ever imagined how the life is like for a fresh graduate who starts career at a multinational beverage company? During our Qualification game you will have the chance to step into the shoes of an Infuser, who just started working at Diageo. While discovering our virtual office spaces, you'll have the chance to test your problem solving skills in real-life business situations. Prepare yourselves for the Infuse experience!

The teams who reach the 70% of the maximum score in this round will qualify to the semi-final.

Semi-final: FMCG business simulation

In the semi-final round you’ll test your business skills on another level. Take over the control as members of the managing board at an imaginary FMCG company! In our business simulation you will have to make decisions in production, sales, HR, marketing and compete on a virtual market with your competitors.

Only the top 10 teams will qualify to the Final.

Final: presentation of a final assignment

The best teams have to make a presentation about their solution of the Final’s business assignment to show their ideas and spirit to the jury of Diageo experts and leaders.

Who can apply?

You need to form a team of three members. At some points, business administration and/or financial studies can be an advantage, but applications with any other background are very welcome.

Only University/College students or fresh graduates (maximum two years after graduation) can join the competition.

The prizes

Timing of competition

Registration deadline 2 October 2023 23:59 CET
Extended registration deadline 8 October 2023 23:59 CET
Qualification 6-17 October 2023
Semi-final 19 October - 1 November 2023
Announcing the finalists 2 November 2023
Final 17 November 2022

If you are up for the challenge apply to the competition with two of your friends until 8 October midnight (CET)!